UQ Sport Academy
Ignite sporting and academic greatness at the University that has supported champion athletes for more than a century.
The University of Queensland (UQ) has offered sporting scholarships to exceptional athletes since 1990, in partnership with UQ Sport, Alumni Friends of The University of Queensland, and numerous valued donors.
Join a class of champions soaring to new heights at UQ, with Olympians, Wallaby greats, and Australian cricketers among its alumni. Experience the outstanding sporting facilities and services offered by the University and UQ Sport to support balancing your studies with the demands of elite-level competition.
Become a world-class athlete at a world-class institution. Find your element.
The campaign took pride of place on UQ Sport’s digital billboard positioned on an Olympic standard eight lane synthetic running track.
She is also a ‘Clem Jones Sporting Scholarship’ recipient, and gives her time tirelessly to the University and to her community, in 2015 she featured in the Harpers Bazaar ‘Woman of the Year’ 2015 issue.
The campaign ran (or should I say jumped) across University publications…
…and featured in on-campus signage, and various sporting conventions during the year…
…And is still hanging around as the campaign hero for 2017.
2 days – 1 director – 1 photographer, 36 athletes & a Gold medal winning performance!
Campaign scope: Photography, online, print collateral, social media, sporting convention banners, outdoor signage, EDM & email signature advertising.
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Role Creative / Art Direction / Re-touching
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For The University of Queensland
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Date 2016
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