Taunovo Bay – Fiji
Taunovo Bay Resort is a five star resort and spa, set on the stunning Coral Coast in Fiji.
The first stage release of the development consisted of six exclusive and spacious resort homes offering 4,700 sq feet or 450m2 internal living space and 2500 square feet or 240ms outdoor living areas.
The Taunovo Bay marketing was aimed at: 35+ affluent owner-occupiers, couples, executives, professionals, Ceo’s, A- listers and top 500 company directors.
The market demographic was made up of the following nationalities:
70% New Zealanders, 20% Australians, 5% Others and 5% Fijian – Indian citizens.
The campaign built brand awareness while focussing on selling the residences by capturing the highly aspirational and inspirational qualities of the product, it’s surrounding landscapes, spectacular beach, tropical rainforest settings, as well as the personalised and exclusive range of 5 star facilities, services and amenities on offer to the target market.
Campaign Scope: Flagship brochure, Direct mail, Sales flyers, Website, Sales display, EDM
Sea life at its finest
Sea luxury just the way nature intended
Sea living at its most rare and exclusive
Sea Fiji’s premier freehold absolute beachfront resort
Sea views from majestic absolute beachfront Presidences
Sea a lifestyle of the most exotic nature
Sea features of the finest appointments
Sea life as it really should be lived
Sea forever
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Role Art Direction / Design / Finished Art
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For Luxury Resort Living
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Type print
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